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Axios
Axios
Business

The SBF media blitz's key messages

SBF FTX Alameda FTX US Good Morning America Alameda Research DealBook

FTX and Alameda Research founder Sam Bankman-Fried (SBF) has been on an aggressive media tour, but very little new has been learned on camera beyond what reporters have already uncovered.

Why it matters: The FTX collapse is the most interesting trainwreck story in business right now, but all the coverage of its instigator might be serving his purposes, as much as it is the public interest.

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