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T3
T3
Technology
Matt Kollat

The running brand growing 35% with almost zero name recognition in the US is outpacing HOKA and On

Altra launches new FWD VIA running shoes.

If you blinked, you might have missed it: nestled between headlines about The North Face’s mountain heritage and Vans’ pop-culture revival, owner VF Corporation’s real speed story this year comes from an unexpected place.

The Utah-born running shoe brand Altra posted over 35% growth in the company’s latest earnings report, marking its third consecutive quarter of double-digit gains.

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