As India's food delivery market matures, platforms are racing to make online ordering an everyday habit rather than an occasional indulgence. From value meals and group discounts to new pricing models, companies are rolling out fresh strategies to attract office-goers and price-conscious consumers, reported TOI.
Companies are adopting different strategies to attract more price-conscious customers. Swiggy and Zomato are expanding their range of value meals and offering targeted discounts, while Rapido-backed Ownly is experimenting with a new pricing model. Meanwhile, cloud kitchen operator Rebel Foods is focusing on catering to different dining occasions instead of relying solely on lower prices to drive demand.
