When it comes to social media trends, King Charles III is not exactly an influencer in the traditional sense. His Majesty is not posting Scottish tartan haul videos or What I Eat in a Day vlogs at Clarence House. But when it comes to 2026’s biggest luxury trend, King Charles is the posterboy.
Tamsin Wong, TikTok star and mega-influencer, shared a thinkpiece of the biggest trend she predicts for the new year, sharing with her followers “what I think the new luxury for 2026 and beyond is going to be." Tamsin expands that the goalpost has shifted, and “with social media and the exposure we have to people from all over the world, all different walks of life, the amount of things that were once seen as rare or exclusive, they are no longer rare or exclusive.” The new idea of luxury isn’t Birkin bags or BBLs, but time.
