Mary-Kate and Ashley Olsen took a unique approach to their Fall Winter 24/25 collection presentation at Paris Fashion Week. The highly anticipated show by the creators of The Row featured a strict no-camera, no-phone policy, leaving attendees unable to share any content on social media.
Guests were informed in advance of the no social media rule, as indicated by the invites that explicitly requested refraining from capturing or sharing any content during the experience. Despite the lack of social media coverage, some details of the show have emerged.
Notable models like Kristen McMenamy, Mariacarla Boscono, and Eva Herzigová graced the runway, showcasing a collection described as more ladylike than previous seasons. The Row's signature quietly luxurious aesthetic was evident in the new pieces.
Attendees were treated to a selection of refreshments, including coffee, green tea, madeleines, and bread with butter. Additionally, guests were provided with notebooks and pencils to take notes in a traditional manner, emphasizing the brand's attention to detail and sophistication.
While some guests expressed frustration over the no-phone policy, citing the inability to share the experience on social media, others appreciated the focus on the show itself rather than digital documentation. The Row's decision to limit social media coverage sparked mixed reactions among fashion enthusiasts.
In previous seasons, The Row's shows garnered significant attention on social media platforms, with guests showcasing the brand's collections and the elegant venue on Rue des Capucines. Notable personalities like Kendall Jenner, Kaia Gerber, and Pamela Anderson have graced the front row, adding to the allure of The Row's presentations.
Despite the limited social media presence this season, the mystique surrounding The Row's Fall Winter 24/25 collection remains intact, leaving fans eagerly awaiting further insights into the highly anticipated showcase.
