Dana White has revealed just how expensive it would have been to stage a fight between Mark Zuckerberg and Elon Musk at one of the most famous landmarks in the world. Speaking after UFC Fight Night on 20 June, White said the Roman Colosseum wanted around $150 million to host the proposed bout between the two tech billionaires, a figure that works out at roughly £118 million (£89.14 million).
The fight itself was one of the most talked-about ideas in combat sports back in 2023, with White saying at the time that the talks were very real. Although the contest never materialised, White's latest comments have offered a fresh look at just how far discussions had gone behind the scenes.