The ROG Xbox Ally and ROG Xbox Ally X devices are almost here. The family of systems, the result of an ambitious collaboration between Asus and Microsoft, are due to launch on October 16, 2025. That's locked in – the Xbox handheld can be yours before year's end. Less certain is how much either device is going to cost, with Microsoft telling me at Gamescom that "macro-economics" are the reason it's yet to announce a recommended retail price.
Given the almost farcical events which surrounded the Nintendo Switch 2 pre-orders, not to mention recent price increases for current-generation systems from PlayStation and Xbox, I understand the reticence here. Particularly as enduring rumors place the ROG Xbox Ally consoles as being more expensive than the Xbox Series X. Don't let overlapping cost of living crises spoil a good time.
