The Risky, Wild Fun of Launching a Literary Publication

Forever magazine founders nat ruiz and anika jade levy pose on a new york city park bench wearing black peacoats and white socks with mary janes or a long black skirt.

The Cost of Starting Your Own Business talks to founders to get an honest look at what it really takes to create a company. Not just the financial, but the personal and emotional costs, too.

Like many people during the pandemic, writers Anika Jade Levy and Madeline Cash were craving community. The longtime friends had always been drawn to an earlier era—a time when writers were celebrities in their own right, with buzzing social circles built around books and ideas. In October 2020, they decided to create that space themselves, and organized an outdoor reading for emerging writers at the Hollywood Forever Cemetery.