Good morning, it’s Finance editor Jeff Roberts tagging in for hardworking Allie. Did you know Mark Zuckerberg, Reid Hoffman, and Sheryl Sandberg all share an office? Well, technically a family office. The trio of billionaires, along with a few other tech moguls, all rely on Iconiq Capital—a so-called multi-family office—to manage their wealth.
This was one of many interesting tidbits I learned while reading this fine new Fortune feature about family offices, which—despite their folksy sounding name—are some of the most wealthy and sophisticated entities on the planet. And their scale and influence is growing. Oil baron John D. Rockefeller founded the first one in 1882 and, after a century occupying a quiet corner of the financial world, they began to take off.
