There has been much discussion about how the Covid-19 pandemic has shifted ideas about how we live and work.
Recruiters say that new priorities among employees has led to mobility in the labour market - dubbed the 'great resignation' - with workers leaving jobs to follow their dreams or to avoid returning to an industry that feels insecure or unsafe.
And with Brexit compounding staff shortages, it is the firms that can offer the best terms and conditions that are going to attract and retain staff.
