Over the past few years getting non-invasive injectables has become as common as getting your nails done. In fact, the UK cosmetic surgery industry is now worth a staggering £3.6 billion, with Botox and filler accounting for 9 out of 10 procedures — and for a while it only seemed to grow. From 2015 to 2019 alone there was a 50.6 per cent increase in non-surgical treatments.
It’s a trend undoubtedly propelled by celebrities. Ever since Kylie Jenner admitted to getting lip fillers in 2015, the beauty consciousness has been forever changed. The term “Instagram Face” was coined by cultural commentator Jia Tolentino to describe this emergence “of a single cyborgian face” that comprised a “small, neat nose and full, lush lips” inspired by the Kardashians-Jenners clan. The catch? No one had to go under the knife to achieve it, instead they inserted fillers via a needle into different parts of their face to exaggerate and contour their features.
