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Evening Standard
Evening Standard
Entertainment
Martha Alexander

Mark of approval — the rise of the celebrity face tattoo, from Liam Payne to Cardi B

Getting inked is pricey, it’s painful and it’s permanent — and all of this is amplified if it’s on your face.

Just this week in Mayfair, singer Liam Payne was spotted sporting a small inking on his right cheek, adding to his already impressive body tattoo collection. On a bigger scale, last year it was revealed that Cardi B had her son’s name, Wave, tattooed on the singer’s jawline. Once upon a time this sort of marking would have caused shockwaves. Today? Minor ripples.

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