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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell Deputy fashion and lifestyle editor

The rise of the analogue bag: fashion’s answer to doomscrolling

Siblings knitting
Filled with puzzles and knitting rather than screens or logos, the analogue bag is being hailed as a stylish way to reduce phone use. Photograph: Posed by models; AzmanL/Getty Images

There’s a new “it” bag – but this time it is not about a designer label or splashy logo. Instead, it’s what is inside that counts.

So-called analogue bags, filled with activities such as crosswords, knitting, novels and journals, have become the unexpected accessory of the season.

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