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Benzinga
Benzinga
Business
Emma Lee

The Rise Of 'Superfakes': Why Ultra-Realistic Designer Knockoffs Are Disrupting The Luxury Industry

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Long gone are the days of easily spotted, plasticky fake bags perched atop folding tables on New York City's Canal Street. Instead, the modern counterfeit bag is a near-perfect replica, or "reps," to use the more cloak and dagger term you'll see in the underground market. And Gen Z's shift to replicas could pressure luxury margins long-term, The Wall Street Journal reported recently, detailing the shadowy market of "superfake" handbags.

Market Data Shows Gen Z's Reticence to Buy Luxury

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