The rising demand for the best foldable phones is great for Samsung and not so great for Apple. Now, a new report shows Samsung is eating into Apple's market lead in the U.S. after the iPhone maker saw a rare double-digit dip last quarter. In the second quarter of 2025, Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%, according to data from Canalys.
That means Samsung managed to close the market share gap between it and Apple from 33% a year ago to 18% last quarter. Much of Samsung's second-quarter improvement hinged on its more affordable Galaxy A series, like the Galaxy A36. That just goes to show that the race for the best cheap phones is heating up alongside rising prices. Samsung's premium offerings, particularly the Galaxy Z Fold 7 and Z Flip 7 that debuted last month, have also gained plenty of traction on social media for their surprising durability and value.
