Craig Fontaine Ashton, co-founder of Northern California-based Ashton & Price, LLP, has now spent over 25 years representing plaintiffs in personal injury litigation. Since launching the firm in 1996, Ashton and his partner have secured more than $250 million in settlements, awards, and jury verdicts. This is why their catchphrase has become, "For the best advice, don't think twice, call Ashton & Price," a message that resonates with people searching for the best personal injury attorneys in Sacramento and across Northern California.
The Inspiration Behind the Innovation
Ashton, a UC Berkeley and Pepperdine Law graduate, started his career in San Francisco's Financial District, where he developed a litigation strategy inspired by veteran trial attorneys. For over 25 years, Craig Fotaine Ashton and the team at Ashton & Price have fought insurance companies and corporations on behalf of seriously injured clients in Northern California, guided by the legacies of personal injury legends Melvin Belli and Arnold Laub, while focusing on serious injury cases.
He met Christopher Alan Price during the pair's first year at Pepperdine University School of Law. The duo immediately bonded over their UC ties and even became roommates for the last two years of law school. They both passed the California Bar and ultimately reunited in 1996, starting the personal injury law firm Ashton & Price, LLP, which has become a recognized local name in Sacramento and throughout Northern California.
About the Firm
Ashton & Price handles automobile accidents, pedestrian and bicycle injuries, premises liability, and commercial vehicle cases. With 250 million dollars in settlements, awards, and jury verdicts later, Ashton & Price, LLP has consistently been recognized as a Top 10 Personal Injury Law Firm by the American Institute of Personal Injury Attorneys and, for 5 years running, as the Personal Injury Law Firm of the Year by the Consumer Business Review.
At Ashton & Price, clients gain access to an exceptional medical network alongside the resources, strength, and legal influence of a large, established personal injury law firm, all while maintaining the valuable personal connection of direct attorney-client interaction, a combination often sought by those looking for the best personal injury attorneys.
Prioritizing Clients
Regardless of the nature of the case, whether it is a slip and fall, bicycle, pedestrian, auto, Uber, big rig, or falling debris injury claim, Ashton & Price strives to take care of all of the legal elements and allow for the client to prioritize their own health and well-being. Once a client retains the firm, Ashton and the team immediately introduce them to some of the region's best medical care providers.
Through these methods, he aims to allow clients to focus on what's important while the firm handles all the rest of the legal-related business, maintaining a local reputation for responsiveness while focusing on serious injury cases.
Ashton's Values and Credentials
Operating on a contingency-fee basis, Ashton & Price emphasizes direct access to attorneys and trial preparedness when insurance negotiations do not produce acceptable resolutions.
The firm also coordinates medical referrals to support client recovery during active litigation.
In addition to private practice, Ashton hosts The All Things Legal Show and serves as a legal analyst for regional broadcast affiliates.
He is also a multiple-time Ironman triathlon finisher, an athletic discipline Ashton cites as reinforcing the preparation and endurance required in extended legal disputes.
Final Thoughts
Through sustained litigation activity and media engagement, Ashton continues to operate within California's competitive personal injury sector. For over thirty years, he has been a vital contributor to the broader legal field. Through his partnership with Christopher Alan Price at Ashton & Price, Ashton has consistently delivered bona fide legal results to those who need them most in Sacramento and across Northern California.
