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The Guardian - UK
The Guardian - UK
Lifestyle
Dylan B Jones

The rise of Britishcore: 100 experiences that define and unite modern Britons

Sainsbury's bag, Kevin McCloud, Chicken Run and a tin of red paint

In the past month or so, Britishcore has very much become “a thing”. Or, more accurately, “a fing”. Buoyed up by Brat Summer and Oasismania, the practice of embracing the naffest bits of British culture is a trend that’s stormed TikTok, somehow persuading people across the world that Greggs is the pinnacle of cuisine and a bomber jacket is the height of fashion.

Rather than tea at the Ritz or hats at Ascot, tourists are discovering that the true joy of British culture lies in its everyday banalities, as Britishcore stumbles into the global psyche with the leopard-print clad, mascara-smeared mania of Kat Slater after six large white wines. Everyone’s finally clocked that, contrary to our reputation as reserved, rosy-cheeked rationalists, we’re actually pretty weird.

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