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Marie Claire
Marie Claire
Lifestyle
Lauren Cunningham

The Rise and Rise of the Three-Dress Bride

@leoniehanne wears wedding dress on car with husband.

Sofia Richie wore three custom Chanel wedding dresses, Hailey Bieber opted for a trio by Virgil Abloh, Ralph & Russo and Vera Wang—the latter paired with trainers for a turn on the dancefloor—and Jennifer Lopez looked to Ralph Lauren for three custom white gowns. Proof, if it were needed, that three is far from a crowd when it comes to wedding dresses.

And the numbers back it up, too. According to wedding specialists The Knot, wedding dresses are the most common expense among soon-to-be-wed couples, with 91% spending on a new dress compared to 76% on a cake and just 59% on a florist. Choosing what to wear is no small undertaking.

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