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Evening Standard
Evening Standard
Entertainment
Claire Cohen

The rise and life-changing impact of social media cancer activism

Bowel Babe Deborah James says she is ‘gutted’ she won’t live to see her new book

(Picture: Deborah James)

It was on May 9th that the late podcaster Deborah James announced she had set up the Bowelbabe fund to raise money for cancer charities and encouraged us to support her by ‘buying me a drink’. Her target was £250,000. A few weeks on, donations are ticking towards the £7 million mark.

It’s a remarkable achievement and one that earned James, who had been raising awareness around bowel cancer since her terminal diagnosis in 2016, a damehood - but our willingness to answer her call is also a testament to the power of cancer activism in Britain in 2022.

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