Back in June, some news broke in the beauty world—Rihanna was named the new face of Dior J'adore. Typically, when a fragrance house names a new face it doesn't make headlines, but this announcement was particularly newsworthy. Why? Well, for starters it's Rihanna and, secondly, J'adore is one of the world's most iconic, most popular perfumes—and the house hadn't named a new face for the fragrance in over 20 years.
It has been nearly three months since Dior announced this news, and as a beauty editor with a penchant for luxury fragrance (especially Dior perfumes, might I add), I have been counting down the days to see the new film campaign on my TV screen. Now, it is finally here. While this film is hot off the press (it launched at 8pm on 1st September), I was lucky enough to get an exclusive screening of the campaign a few weeks ago and have had a lot of time to collect my thoughts on it. So, here it goes...
