Indie developer Petter Malmehed released his unconventional alternate reality puzzle game After Hours in 2018, and according to Malmehed himself, it did alright, even if it wasn't a big commercial success. However, in recent months and years, he's seen its user reviews on Steam gradually decline at the same time as its completion rate is steadily dropping, and he thinks he knows why.
Email. And super young people. They don't get it, apparently. For my elder Gen-Z and older readers, this may be confounding. What's the problem with email? You hit compose, you type in a brief subject line, and then the rest goes in the body, with some incredibly antiquated sign-off like "all best" before your digital signature. Well, if the 'subject line' part of all of that left you scratching your head, you're substantiating Malmehed's theory.
