Everyone knows that the signature jacket of the Masters Tournament is green. The best golfer at the end of the four rounds gets to take home a trophy, a few million dollars and that evergreen garment. But this year, you may see some other fancy sport coats floating around Augusta National.
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Fireball Cinnamon Whisky ran a contest to give 10 golf fans the chance to don a bright red jacket (and take home $1000) at this year’s tournament, asking people to submit their favorite “Fireball golf tradition.”
Fireball Giveaway 🤝 Golf SZN
Be one of the lucky few who will get to sport one of the Fireball Red Jackets on the course this season + a $1,000 cash prize.
⛳ To enter visit https://t.co/GJeqyHcgia and tell us your favorite Fireball Golf Tradition pic.twitter.com/Rmufnq8vzI
— The Dragon (@FireballWhisky) March 20, 2023
They certainly aren’t subtle, but that’s pretty much the point. For a members only club that’s notoriously strict on decorum, this is a pretty sneaky way for advertisers to get around the rulebook.
We’ll see if more companies try it out in the future — or if Augusta National finds a way to stop the practice altogether.