As the South Region content manager for The PGA I’m constantly speaking to golf professionals who run busy shops, stores and custom fitting centres. The unanimous consensus they give me is that it is hard to get their female consumers to part with money to buy golf equipment. One retailer recently told me that he had stopped stocking women’s golf equipment entirely because “The only time I sell it is when it’s in the sale.”
I’m definitely guilty of buying in the sales. I love a bargain and I am reluctant to part with my hard-earned cash to pay full price for something when I know that it will be cheaper in a few month’s time. I think that the high street, and increasingly the online outlets, has a big part to blame in this mentality.
