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Fortune
Fortune
Ryan Hogg

The reason you're hooked on obscure sports at the Paris Olympics? Artificial intelligence

(Credit: Al Bello/Getty Images)

As you scroll through social media or channel surfing the Paris Olympics this year, you might find yourself more invested than normal in a tense round of fencing or 69-year-old Aussie equestrian Mary Hanna’s bid at gold.

They may have Intel, the computing giant eventually left behind by Microsoft in the wake of the last big tech wave, to thank.

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