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PC Gamer
PC Gamer
Jeremy Laird

The really simple solution to AMD's collapsing gaming GPU market share is lower prices from launch

My RX 7800 XT, relaxing, in situ.

AMD says it wants more PC gaming graphics market share. As well it might, what with the latest data showing it owns just 12% of the PC graphics card market to Nvidia's monumental 88%.

There's a simple solution to that. Price. Now, this may seem like a retina-popping glimpse of the painfully obvious. But it needs saying, because all the evidence is that AMD doesn't get it.

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