The very identity and legacy of Thor Odinson are at stake in Immortal Thor #10, which picks up the saga of Chad Hammer, the Roxxin' Thor, Dario Agger's vapid simulacrum of Thor created through the combination of the Enchantress' magic and Roxxon's purchase of the rights to the in-universe comic book stories about the God of Thunder.
We got to know Chad Hammer in the hilariously satirical Roxxon Presents: Thor #1, a one-shot diving into his fully Roxxon-ized, ultra-corporate world, which is meant to both replace Thor in the minds of the people, and also lull them into a false sense of security about Roxxon's evil intentions.
