Get all your news in one place.
100's of premium titles.
One app.
Start reading
TechRadar
TechRadar
Matt Bolton

'The real story there is we just changed too much too fast': Sonos CEO Tom Conrad explains what went wrong with the disastrous app update, what still bugs him about it, and how he's fixing things

Tom Conrad Sonos Patrick Spence Apple Reddit
Sonos CEO Tom Conrad's headshot is on the left of a split image. The new Sonos Play speaker is being removed from a charging cradle on the right.

Sonos has just unveiled its first new music speakers since the Sonos Roam 2 in May 2024, and the first since its infamous app change that shook the whole company and led to the replacement of then-CEO Patrick Spence with current CEO Tom Conrad in January 2025.For the launch of Sonos Play and Sonos Era 100 SL, I spoke to Conrad about his big structural changes to the company and how they impacted the development of these speakers. So my next questions are about what else Sonos was actually doing during its quiet 2025.

We just changed too much too fast, and made a bunch of tactical errors along the way.

Tom Conrad, Sonos CEO

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Ancestors all around – millions of dead people linger in Americans’ memories
Halloween kicks off a series of religious and cultural festivals to honor the dead, including All Saints’ Day, All Souls’ Day and the Day of the Dead. But deceased loved ones don’t disappear from people’s social worlds once the ghost and skeleton decorations come down.
The Conversation
The Conversation
“Like We’re Peasants”: Jenna Ortega Enrages Her Fans After Revealing How She Feels About Interacting With Them
Jenna Ortega has angered some fans after opening up about the pressure of meeting them and explaining why she doesn't always feel comfortable stopping for photos.
Bored Panda
Bored Panda
Raw vs fresh: Is this brand's 'Michelin Dog Star' food worth the hype?
Billed as the nation’s top-rated dog food, here’s why your pet might be better off eating human-grade ingredients
Evening Standard
Evening Standard
McDonald’s confirms return of beloved menu item — here’s what to know
Menu item will be available in certain states starting October 27
The Independent UK
The Independent UK
'I Want To Mind My Business': A$AP Rocky Jokes 'It Was Hell' at Home After Teasing Rihanna's Music
A$AP Rocky joked that life at home was "hell" after revealing Rihanna was recording music, but declined to explain what consequences followed his August disclosure.
International Business Times UK
International Business Times UK
Cardi B Criticises Listeners for Expecting Her To Mention Nicki Minaj as a Female Rap Influence
Cardi B addresses criticism for omitting Nicki Minaj from her list of rap influences, explaining how childhood favourites shaped her musical identity.
International Business Times UK
International Business Times UK
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play