Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Entertainment
Sian Cain

The real Slim Shady? Eminem sues Australian company Swim Shady for trademark infringement

Eminem Slim Shady Australia United States JayZ Jeremy Scott Lawsuit Sydney
Eminem performs onstage at Michigan Central Station in Detroit, Michigan in 2024.
Eminem performs onstage at Michigan Central Station in Detroit, Michigan, in 2024. The rapper has launched legal action against the Australian beach brand Swim Shady, arguing their name is too close to his alter ego, Slim Shady. Photograph: Aaron J Thornton/Getty Images

Eminem has launched legal action against the Australian beach brand Swim Shady, alleging its name is too close to that of his trademarked alter ego, Slim Shady.

The 53-year-old rapper, real name Marshall B Mathers III, filed a petition to cancel Swim Shady’s US trademark days after it was successfully granted by the United States Patent and Trademark Office (USPTO) in September.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
The Beach Boys’ Mike Love returns to the stage despite ‘facing serious health challenges’
The 85-year-old was helped on stage by actor John Stamos, who shared an emotional message about his ‘musical hero and mentor’
The Guardian - AU
The Guardian - AU
Columbia woman spends $10 on a tiny Chipotle burrito and complains online. Then she finds out she allegedly offended the entire ‘burrito community’
That's a character-building experience.
We Got This Covered
We Got This Covered
Kelly Clarkson Slams Brooklyn Store After Being Treated Like She Couldn't Afford Its Products in 'Pretty Woman' Moment
Kelly Clarkson says an Art of Play employee treated her as though she could not afford its products. The Brooklyn shop has shared positive reviews but has not publicly explained the encounter.
International Business Times UK
International Business Times UK
Kelly Clarkson Blasts Brooklyn Store After Employee Allegedly Assumes She Can’t Afford Their Products: ‘You’re An Idiot’
Kelly Clarkson shared an alleged unpleasant shopping experience at a Brooklyn store, prompting fans to react and sparking backlash against the business.
Bored Panda
Bored Panda
Walmart shopper buys a Frigidaire ice maker and heads home. Then she opens the box and realizes she brought home a roach motel: ‘Want my money back’
What Should You Do If You Find Cockroaches in a Boxed Appliance You Just Bought?
We Got This Covered
We Got This Covered
Massachusetts man delivers tanks to a basement. Then he turns a corner and finds a life-size lion figure: ‘Everything cool, everything normal’
"Why is it so realistic?"
We Got This Covered
We Got This Covered
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play