
The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's also one that's fairly unusual and abstract when you think about it. What does it actually represent, other than the brand? People have all sorts of theories, but many are still surprised when they learn the true inspiration.
The Sun newspaper reckons that the blue and white segments of BMW logo represent a spinning propeller, a supposed hangover from the company's predecessor Rapp, which built aircraft engines for the Luftwaffe. But as with many things, The Sun has it wrong. It's much simpler than that, and the clue's in the company's name: Bayerische Motoren Werke, or Bavarian Motor Works.