When Amazon recently dismantled an internal AI leaderboard, it exposed a broader issue in corporate America’s AI rollout. The leaderboard tracked so-called tokenmaxxing, a trendy corporate phenomenon where employees maximize their consumption of AI processing power to prove they are utilizing the technology. But employees were gaming the system to inflate their productivity scores.
It was a prime example of a deeper problem: Companies are treating AI as a game of administrative speed rather than business transformation.