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Evening Standard
Evening Standard
Lifestyle
Amira Arasteh

The queues at viral restaurants are nothing to do with eating, and everything to do with bragging rights

When is fast food not fast food? When it takes forever to come. It's one of the strangest contradictions of modern dining: the places meant to be selling a quick bite are often the ones with the longest queues. The cooking might be fast, but that's about it.

We live in a city where for many, restaurant reservations are plotted with military precision. Yet Londoners, supposedly very busy, are happy to wait for hours for the latest slice of New York-style pizza, a smashburger or the latest in fried chicken. Why?

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