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Fortune
Fortune
Marco Quiroz-Gutierrez

The pumpkin spice era is changing—if not over, as McDonald’s replaces the flavor for the first time in a decade

(Credit: Jakub Porzycki—NurPhoto/Getty Images)

After dominating America’s seasonal drink lineup for years, pumpkin spice may be losing its grip on fall.

McDonald’s, one of the largest restaurant chains in the world, said last week it would not include pumpkin-spice-flavored coffee in its offering of autumn-themed drinks this fall. Instead, the company has replaced it with another fall flavor in a clear sign that the archetypal fall flavor of the 2010s is changing with the warming globe.

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