We all know words have power – but the fonts those words are written in can have just as much. Font psychology is the study of how fonts and typefaces make us feel, and while it may not be something you’ve thought too much about before, it is a huge aspect of design and branding.
Someone might have some understandable scepticism regarding how much choosing the best fonts can really matter. After all, the meanings of words don’t change because of what the letters look like, do they? It’s not like a globally recognised brand could instantly and devastatingly alter how people perceive it, simply by changing the font of a single word, is it?
