Since the launch of its beauty department in 2012, M&S has been a go-to destination for cosmetics – the sort where you walk in “for a look” and leave with a basket full of cult favourites. Over the past decade, its beauty offering has grown from a handy department add-on to a competitive line-up of big-name skincare, make-up and haircare brands, with the retailer’s seasonal drops (and beauty advent calendars) now generating the same kind of hype as competitors like Cult Beauty and Space NK.
Its summer beauty bag is the latest example. Marking ten years since M&S’s first warm-weather bundle, this year’s version pulls together a mix of skincare, fragrance, hair and make-up staples from some of the retailer’s biggest brands, all for £40 (Marksandspencer.com) despite a claimed value north of £230. Demand has already been strong enough for the bag to sell out once before returning to site last week.
