You’re not imagining it. You walk into the grocery store two weeks before Thanksgiving, and suddenly, everything on your list feels a little more expensive. The butter you buy every week, the special brand of chocolate chips, the broth for your famous stuffing—it all adds up. It leads to the frustrating question: Are grocery brands deliberately hiking prices right when they know you need these items most? Let’s pull back the curtain on this seasonal price creep and identify exactly what’s happening.
