Loyalty cards used to be free. You scanned a small plastic barcode to get a discount on cereal. Today, the supermarket industry demands a deeper financial commitment. Major retailers are aggressively pushing paid premium subscriptions. Programs like Walmart Plus, Kroger Boost, and Target Circle 360 dominate the marketing displays at the front doors. These corporations want you to pay a monthly or annual fee simply for the privilege of shopping efficiently. Consumers must decide if the perks justify the cost. Here is a look at the premium grocery subscription and how to know if you are paying too much.
