West Ham United will be forced to change shirt sponsor by the 2025/26 after clubs voted to scrap football shirt sponsorship by gambling companies.
The proposal will see front-of-shirt sponsorship by betting firms banned but sleeve deals still permitted, which, according to The Times, was agreed to by 18 of the 20 clubs with two abstaining.
Changes will come into place at the end of the 2025/26 Premier League season, giving clubs the next three years to find a new sponsor.
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West Ham signed a six-year, £60million deal with Betway in 2019 with that due to run out in time for the changes to come into effect.
A Premier League statement read: "Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
"The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
"The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.
"To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season."
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