- Findings from Phase 2 of the "Power of Play: Family Connection" study from Kinder and the University of East London (UEL) confirm that shared play is a powerful catalyst for strengthening emotional and physical connection between parents and children.
- To further support families and kids in playtime, Kinder has expanded its Value of Play hub on Kinder.com, providing families with tips and ideas to bring meaningful and connection-driven play into everyday life.
LUXEMBOURG, June 11, 2026 /PRNewswire/ -- The "Power of Play: Family Connection" study, conducted in two phases by the University of East London (UEL) with support from Kinder, reveals new findings, building on Phase 1 research into the power of shared play on emotional connection and family bonding and highlighting the immediate and measurable impact that even short moments of shared play can have on family connection and children's emotional wellbeing.
Led by Professor Sam Wass, Director of the Institute for the Science of Early Years at University of East London (UEL), the second phase of the "Power of Play: Family Connection" study used wearable technology and machine learning to observe 21 new families, in addition to the 20 of Phase 1, in their own homes, capturing how parents and children respond physically and emotionally when they play together.
