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Marina Miron, Post-doctoral Researcher, King's College London

The power of pink: how Barbie's popularity is pushing back against Kremlin control of information

Underground screenings of the summer’s Hollywood blockbuster Barbie are now being shown around Russia, despite the film being frowned on by government officials.

The fantasy comedy film, starring Ryan Gosling and Margot Robbie, is being shown at some Russian cinemas as well as other venues. Some places are using pirated copies with bad voiceovers. However, the film has been criticised by officials and other pro-government voices as not conforming with “Russian values”.

The movie is based on the American doll produced by Mattel since the late 1950s. Some reviewers argue that the film promotes self-acceptance, inclusivity and female empowerment.

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