Consumers have been warned about electric heater ads that claim to be cheaper than central heating after a regulator banned four for inaccuracies.
The Advertising Standards Authority banned ads for the InstaHeat, Keilini, Heater Pro and Heater Pro X as they all claimed to be cheaper than gas central heating.
After seeking advice from the Energy Saving Trust, the regulator found that gas heating is currently cheaper than electricity. It also found that it is more efficient to heat a room with a radiator rather than with a plug-in mini-heater. As a result, and following no responses from any of the four advertisers, all of the ads were banned.
