The Porsche logo has changed little in recent decades. Despite a design update this year, its overall composition remains similar to the design chosen back in the 1950s. Like many car logos of its era, it carries significant influence from local heraldic crests and coats of arms
But it could have been very different. Early sketches show that Porsche was considering a logo that would have been very distinct from other car brands at the time – and today (see our pick of the best car logos for more examples.
