
The Pokemon Company showed up to the biggest marketing fest in the world during last night's Super Bowl LX just to give us a rundown of a bunch of celebrities' favorite pocket monsters.
Pokemon celebrated its whopping 30th anniversary in much the same way it did its 20th anniversary, with a Big Game spot at one of the year's most-watched sporting events. But unlike some other ads that played at the show, The Pokemon Company wasn't actually trying to sell anything directly, much to the dismay of fans who were only watching for a potential, if unlikely, tease for Generation 10.