This is a vulnerable confession, but I spend way too much time on the social media of the New York City mayor, Zohran Mamdani. Whether he is seemingly effortlessly speaking Mandarin, hanging out with kids or charmingly accepting that he should wear a cycle helmet, the man with the million-watt smile is my antidepressant. (Even more vulnerable confession: I believe, irrationally, he is looking after my elder son, who lives there.)
This means that I know all about Mamdani’s fight against what Business Insider recently deemed the “annoyance economy” – daily frustrations that make you poorer or drive you slowly, miserably mad. These include the absurd complexity of cancelling subscriptions; hidden fees; getting charged more for something you looked up last week, because of cookies; never being able to find a public toilet; and potholes. He has taken to responding when he gets tagged in people’s “Mamdani, fix this” posts to the point where Britons online are even jokily asking him to take on their problems.
