It was the summer of 2009 and Newcastle United were in crisis. The Magpies had been relegated, owner Mike Ashley wanted out, the club did not even have a manager and the dressing room needed fumigating.
Then a new garish custard cream away kit complete with yellow shorts and matching socks was unveiled. Even the man behind it, Adidas designer Inigo Turner, acknowledged it was 'a bit of a marmite shirt'.
"It was in some of the horror lists in the tabloid newspapers," Turner told ChronicleLive. "That was one of the headlines: they have been relegated and now they have to play in this kit!"