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Business

The place where music artists, filmmakers and tech companies appear before they become household names

United States Amy Webb SXSW Lee Daniels Barack Obama Katy Perry Sydney Austin North America

Singer Katy Perry is SXSW alumni. (REUTERS/Mario Anzuoni)

When Nick Barbaro got together with a few friends to launch SXSW, he could not have anticipated what it would grow into.

"Maybe a little like Sydney, we started on the coat-tails of an event in New York called New Music Seminar – NMS," Barbaro said.

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One subscription that gives you access to news from hundreds of sites

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