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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Charles Curtis

The pink Stanley cup craze at Starbucks and Target, explained

Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. Have you seen some stuff about a pink-colored Stanley cup that people are buying like crazy? And you’re very confused about that whole thing? Don’t worry. We’re here to help.

That’s right, there’s a limited-edition cup that a lot of people want and are doing all kinds of things in order to purchase it. Maybe you’ve seen it on TikTok or X (formerly Twitter) and been wondering why the heck there’s so much hype around it.

Let’s answer all of that:

Wait, what's this about the Stanley Cup that's for sale?

Stephen R. Sylvanie-USA TODAY Sports

No, not THAT Stanley Cup. This is about the Stanley cup.

... OK. Explain.

Syndication: Journal Sentinel

There are these 40-ounce cups made by the company Stanley that people apparently LOVE. A limited-edition pink version has dropped at Starbucks stores in Target, which has led to A LOT of chaos.

What kind of chaos?

Like, TikTok videos of people waiting for Target stores to open very early in the morning:

@meaganfetchhappen

I didnt even fall this time #starbucks #winterpink #stanleystarbuckscollab #stanleystarbuckscup #stanleyquencher #stanleyxstarbucks #StanleyCup #starbucks #stanley #target #Vlog

♬ Just A Girl – No Doubt

Why is there so much hype around this thing?

“Barbie.”

Anything limited edition is going to drive people to grab them and either use them or resell them for a lot of money on eBay:

Uh, also maybe it’s Barbie related? The year 2023 had A LOT of pink going on.

This is too much.

Sure is. But the jokes are very good:

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