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The Conversation
The Conversation
Treena Orchard, Associate Professor, School of Health Studies, Western University

‘The Pink Pill’ : New documentary exposes the long battle to bring Addyi — the first libido drug for women — to market

Ever wonder why there are 26 medications for male sexual disorders and only one drug for women who experience low libido? Perhaps it’s because this glaring example of medical sexism has not been widely discussed in popular media. Not until now, that is.

The Pink Pill: Sex, Drugs & Who Has Control, a gripping new documentary film, blends archival footage, interviews with physicians and advocates and intimate reflections from women to reveal the uphill battle getting the drug Addyi (flibanserin) to market. This so-called “pink pill” is a prescription medication for treating low libido or hypoactive sexual desire disorder (HSDD) in women.

Directed by award-winning Canadian filmmaker Aisling Chin-Yee, the film follows Cindy Eckert, the trailblazing founder of Sprout Pharmaceuticals who developed Addyi. Habitually dressed in pink, a symbol of her unwavering determination to champion women’s health, she is a force to be reckoned with.

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