The apocryphal tale is that the Trafford Centre was going to be called the Dumplington Centre, as it’s in Dumplington. It’s a nicer name, if you ask me, and they could have had a family of cute cartoon dumplings as their mascots.
If the owners - a Canadian pension fund - ever decide to rebrand, they can have that, free of charge and with my blessing. But it was named the Trafford Centre instead, and that was that.
I don’t mind it, really. Some people talk about going to the Traff in the same tone they might reserve for a visit to the dentist or having something lanced.
