For BAFTA’s organisers it is as awkward as Joey Essex trying to kiss his Dancing On Ice partner Vanessa Bauer.
The British Academy of Film and Television Arts has jazzed up its ceremony to try to make itself as relevant as the Oscars and the Golden Globes.
But the fallout from Sunday night looks as though it will spark another round of crisis talks. Not just because Carey Mulligan was incorrectly named the winner of the Best Supporting Actress award instead of Banshees of Inisherin actor Kerry Condon.