The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If you're a basketball fan you'll likely know the logo features the silhouette of legendary player Jerry West, but it was aesthetics over honour that earned him the starring role.
While designer Alan Siegel has confirmed that Jerry was his inspiration, the NBA has never confirmed that he's the figure in the logo (for a sneaky reason that we'll get to later). As one of the most iconic sports logos in history, the NBA logo can't be overlooked for its timeless appeal, proving that a simple concept and humble execution can have an enduring legacy.
